Our Values
Innovation
At our core is a culture of challenging traditional methodologies and asking “why”. Through continuous product development we strive to take the science of Biochar out of the laboratory and create commercial product executions.
With an initial focus on agriculture, we aim to bring our deep understanding of R & D projects and the properties of Biochar to a range of sectors and to be a key player in the transition towards a more sustainable future.
Sustainability
The concept of Terra Preta, or Amazonian Dark Earth, serves as the creative spark. This soil's renowned fertility and carbon-rich properties make it an excellent inspiration for a brand focused on sustainable agriculture and carbon sequestration.
Our company was born out of a deep fascination with this historical agricultural innovation and a desire to harness its transformative potential for modern farming practices.
By providing sustainable and regenerative solutions, we are redefining the standards of modern farming and empowering our customers to play a pivotal role in creating a healthier, more resilient planet.
Empowerment
By empowering our target audiences including regenerative and arable farmers, food growers and major retailers to adopt our innovative solutions, we are playing a pivotal role in reversing the adverse effects of climate change.
Our customers are not just maintaining crop yields; they are active participants in a global movement towards a healthier planet, reducing carbon emissions and fostering healthier soil.
The positive emotions of environmental stewardship and a deeper commitment to sustainability are the driving force behind our audience's decision to switch to our products, reflecting their desire to be part of the solution.
Stewardship
Our leadership team is committed to promoting ethical behaviours, responsible decision-making and a culture of continuous improvement.
We strive for efficient resource use, waste reduction, and the implementation of circular economy principles across our value chain to create a more sustainable and resilient agricultural ecosystem.
Social impact
As soon as we start production on a commercial scale, we will provide individuals and corporates with an auditable and certifiable way of fully offsetting their carbon footprints by sponsoring carbon capture and sequestration through our production of Biochar.